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Scale & Focus Brings Sophisticated Marketing to Smaller Law Firms Across the U.S.
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Spoke at length with CEO Kevin McDougle and was truly impressed. With LMS's structure and sophistication, the obvious target market would have been national law firms that can afford state of the art marketing programs. Instead the company has focused
its services on small to medium law firms nationally - substituting scale for size and building what is potentially a much larger, more fertile market of firms that can benefit greatly from the high end systems. This is like getting a Lamborghini on a go-kart
budget. No wonder it's working.
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